I like calling direct mail “lumpy” mail. Some of my staff groan when I call it that. They prefer to call it “3D Mail”. But, you see, to me, the whole point of direct mailers are that they are, well, lumpy.
So what am I talking about here?
When […]
Does this sound like you… the economy is going south, and you’re starting to panic. You’re worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your marketing activities to save on expenses.
If that sounds like you, […]
If you are in a situation where you need to get new clients, you may find that you are feeling stressed out about how your business is going. Whether you are new to the business or you have been working for a while, you should relax!
There are lots of ways to get […]
If you want to increase your sales then you must get your prospect really excited about your offer. Not just your product or service but the whole package of benefits they’ll receive by being your customer.
There’s a whole bunch of ideas you could use that, added together will mean they can hardly wait to […]
Increasingly the environment is becoming a factor in our purchases. From cars to food packaging, houses to shopping bags, its perceived impact on the environment seems to be holding a lot of weight. But many so called ‘green’ companies use these green credentials simply to increase sales rather than ease the collective conscience by making […]
A businessperson using voice broadcasting (automated telemarketing) to generate sales leads must craft a pre-recorded message to produce qualified leads as inexpensively as possible. And the message has a very short time (45 sec. or less) in which to do this.
Every word counts. Here are the three worst mistakes we run into, quite often. […]
We are aware that when marketing is not effective, a business seldom earns profits. So, if you want to continue the flow of business, apply the tips and solutions of direct marketing.
Here are some tips to boost your chances of success:
” It is important that you collect leads, and make sure that you are in touch […]
No matter how good your product or service is, no matter how great your team members are, no matter how honest you are, no matter how highly skilled and trained you are, if you break just one of these refer-ability habits, you have dropped the ball.
When you break one, you’re saying to your clients and […]
It’s not as frightening or complex to prepare your marketing plan for your business as you may believe or may have heard.
To prepare your marketing plan for your business, you want to begin by figuring out who your target market or customer is. Nobody can be all things to all people and if […]
Living in the vicinity of several pizza parlours, innumerable kebab shops and a healthy sprinkling of Chinese and Indian take-a-ways, my letterbox is often blocked with a small forest worth of paper. The leaflets that get posted promise to deliver, for no extra cost, just about any cuisine to my door and promise to […]
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