“If I was down to my last dollar, I’d spend it on public relations.”
– Bill Gates
As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washington, the fact remains that it’s a powerful endorsement of the power of PR.
Still, when the economy is […]
Recently I came across a question on a forum. “If I get a lot of rejection letters from agents and editors, what do I do? Should I decide to self-publish after, say, 100 rejections?”
I believe this author is asking the wrong question. The issue isn’t publisher vs. self-publish. It’s about reaching your target audience with […]
With the credit crunch having more of an influence on what we spend our money on it seems it’s not just the man on the street that has to tighten his belt.
Businesses, both large and small, are having to re-adjust there spending and find ways to save money. One of the first areas to […]
When the phone rings, we no longer just answer it confidently. Nowadays, with telemarketing scams everywhere and working under any pretense to get money from you, it’s worth it to invest in protection against this danger. People are robbed every year by criminals through telephone scams aimed at ripping people off. Businesses are robbed also. […]
Customer service is an integral part of any business plan. Finding new ways to show your customers you value their business will help you gain their loyalty and get ahead. Part of courting new customers is providing excellent service: listening to their wants and needs and going out of your way to address them. An […]
When running any business, online or otherwise, customer service is one of the main tenants needed for building success. Building a strong and loyal customer base will ensure your longevity and ultimately long-term success. To create such a base of loyal clients, you’ll need to provide them with not only excellent customer service, but also […]
Testimonials are hands down the most powerful tool in your arsenal for creating trust and value in you and your offering. Conversely they are also one of the most underutilized in most businesses.
If you don’t already have a strategy to collect and use them in your marketing mix then you are leaving a lot of […]
Whether you are located in the state of California, a neighboring region, or perhaps even all the way across the country, it’s important to realize that there is just a certain level of superior quality that is expected when choosing a California digital printing company. From commonly printed items like business cards, postcards, and greeting […]
Everybody likes something for nothing, but most business people have become spoiled by attending meetings and conferences on the company’s dime. Well, based on current economic conditions, some of your members’ companies may have precious few dimes to spare for sending their employees to meetings, even though they will be the first to admit the […]
The typical forex trader gets a profit and feels pleased. The bigger it gets though, the more tempted he is to take it. Swings in price go back against his position and eats his open equity and this causes emotional problems.
The bigger the profit becomes the more tempted the trader is to take it. The […]
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