Facts You Must Understand About Health Nutritional Vitamin Supplements

Published April 19th, 2009

Despite the harsh economic climate we currently face, the nutritional supplements industry continues to grow as people put more of a premium on their health while forgoing other personal luxuries.

As a result of technological advances and the internet there has been a huge upward trend in the use of nutritional supplements as a kind of self health-care to guard against the destructive health effects of twenty first century living .

The majority of our food (90 %) is processed – full of additives and harmful chemicals! Modern lifestyles are exposing us to non-stop exposure to dietary / environmental toxins and stressors. The undeniable effect has seen a speeding up of our aging process which has been shown as a pre-condition for a gradual descent into degenerative disease. Premature aging is the most significant health threat for crippling health-care costs in western countries.

Rather than substantially improving dietary intakes and adopting more healthy lifestyles , society in general is looking for a magic bullet which makes it possible to keep eating low nutrient but great tasting, processed food (while expecting to avoid major disease and sickness!)

Consequently, nutritional supplement companies are taking advantage of this incessant desire for all it’s worth and promoting health nutritional supplements as a form of that ‘magic pill’. Unfortunately the amount of manipulated facts, straight-out dishonesty and beefed up product claims for vitamin nutritional supplements is commonplace in the supplement market. Careful wording, misleading studies and mis-leading statistics in sophisticated presentations, are able to make consumers think what the manufacturers want them to think

A common belief is that elite supplements from large, well known U.S. supplement brands are all ‘close in quality’ and represent the most powerful and effective supplements you can lay your hands on. In reality this is simply not the case!

The huge supplement companies have the largest marketing budgets giving them far greater access to extensive resources for developing brand awareness and trustworthiness and for ’spinning’ their versions of the truth. Now, even though the majority of the underlying scientific basis for their nutritional supplements is true, more importantly it is what they are not telling their customers which is the real issue. These are facts revealing shortfalls in their product’s effectiveness.

I worked in the nutritional supplement industry for a specialty supplement company and over time learned all the secrets and shortcuts of the manufacturers In understanding the science behind nutritional supplements I know exactly what supplement companies are not telling you.

Almost all nutritional health supplements have deficiencies in their formulas,stopping them from achieving,to a highly effective degree the health and lifestyle benefits promoted These are facts which the companies have hidden from their customers for years. The publics’ lack of extensive knowledge of nutritional science, allows the manufacturers of market leading supplement brands to grossly overstate their health benefits.

Let me be clear that the type of supplements I’m referring to are those marketed as premium grade, multi nutrient nutritional health / vitamin supplements. High quality supplements with science-based formulas targeting all your organs and body systems, using a wide range of nutrients from ALL nutrient categories (enzymes, antioxidants, amino acids, anti-glycation agents, neuro-nutrients, flavonoids, carotenoids, methylation agents, adaptogens, calorie restriction mimetics, vitamins, minerals and so on)

In addition to topping up nutritional deficiencies, these supplements market potent anti aging benefits which can slow/normalize your aging and optimize your health to provide heightened nutritional support which prevents the onset of degenerative disease.

For a bottle of these premium level nutritional supplements you are looking at an average price of around $35 to just over the $40 mark. This is a major expense for most working class consumers especially considering that in order to receive the maximum health benefits you will need to continue using supplements on an on-going basis. So, it becomes economically prudent to know what to look for so as to determine which nutritional supplements can achieve these essential capabilities:

1. Honestly meet their marketing claims

2. Offer high value for money

One of the easiest ways to reveal weaknesses in premium level health / vitamin supplement brands is simply to pull apart their formula from an anti aging perspective. They all market “anti aging benefits” and through their use of this (marketing) term they are implying is that their products will ultimately slow your aging process (thereby reducing the conditions which promote degenerative disease, therefore increasing your life span).

Now, from a lawful perspective they all can be said to promote these health benefits to some degree (regardless of how small that may be) but what we are precisely interested in is just how comprehensive are these benefits from one supplement to the next. This of course is the part the manufacturers play with through theirdeceptive and mis-leading marketing!

So, simply put, in order to slow and normalize the aging process you must address the causes of aging!

But here’s the problem! There isn’t just one but rather FOUR fundamental causes of aging and they are all interrelated!

Now – here’s the crux of anti aging supplement claims:

Since all four causes are inter-related, your supplement formula must, without fail, address all four of them at the same time otherwise you are doomed to failure in your anti aging efforts.

Here are the four causes of aging:

* Oxidative Damage From Free Radicals

* Glycation

* Methylation

* Inflammation

Each one has been scientifically linked to the creation and onset of serious degenerative disease such as those mentioned at the top of the page. Therefore, you can only be successful with your anti aging program if you address and treat each one simultaneously on an ongoing basis.

A number of the ingredients required to undertake this complex task are quite specialized and some are quite rare in the supplement industry because of their extreme price and their need to be protected from stomach acid by using an enteric coating .

To determine the effectiveness and value for money of nutritional supplements marketing themselves as premium level (i.e ‘the best) products, we simply need to know the names of these specialized anti aging ingredients then check a supplement formula to see if they are there.

Unfortunately, the reality is that almost all the leading multi nutrient health supplements only address one of the four causes of aging. That is limiting the production of free radicals with antioxidant ingredients. This is precisely why these supplements can’t meet their health claims! And that’s the naked truth!

Are you wondering right about now whether any anti aging health nutritional supplements in the market actually contain all the necessary ingredients, including the specialized and rare ones, in order to treat all four causes of aging at the same time AND come with an enteric coating to protect all vulnerable ingredients? ‘YES’- thankfully there is a small elite group of supplements which includes them ALL, have enteric coating and, most importantly, offer exceptional value for money because they cost the same as all their failed ’so-called’ premium competitors.

You’ll find all the information including the names of all the critical anti aging ingredients AND the names of elite nutritional super vitamin supplements which use them, over at nutritional-supplement-truths.com Click through to the comparisons and reviews pages to see which supplements contain what. You’ll see the names of the essential anti aging ingredients on my ’super supplements’ page.

Good Health Always

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