How To Obtain Free Traffic To Your Website By Means Of Search Engine Optimization

Published May 15th, 2009

Everyone knows that the more visitors a website receives the more successful the website is. To catch those visitors a site must be positioned well with search engines with it’s selected keywords. Here are five ways to build up the standing of your website in search engines.

Tip #1: Label Your Pages with Keywords

One of the simplest ways to enhance your search engine rankings is to make the most of keywords in your domain name, and your page names. This has important value with search engines and certainly helps your site and pages to rank better. Though it should be noted that the domain should be appropriate to the content on it. Search engines compare your domain name and page names to the content within to decide whether it is appropriate to rank the site for the keywords integrated in the domain. Wordpress blogs can be set to use post titles as permalinks (a stable link to a post). When this is done, keywords used in the post title will also happen in the url

Tip #2: Keyword Density

Quite a few years ago there was much talk about keyword density within web communities. Keyword density refers to the number of times a keyword appears per hundred words in your website copy. The broad agreement was that a keyword density of around 3% would attain the desired rankings. This perception led to dishonest techniques like keyword stuffing and adding keywords that didn’t show in content (same color as the background) etc. Ultimately, search engines started penalizing sites that used these techniques which are now considered disreputable. At this time a keyword density of 1% to 2% is ample. Keyword density can be safely augmented by utilising keywords in graphics filenames and alt text attached to graphics.

Tip #3: Use Less Popular Keywords in the Body of Web Pages

While it is desirable that your domain include a popular keyword for your niche, you should also include less common keywords in your website copy, especially long tail keywords. A long tail keyword is also known as a keyphrase and normally includes 3-5 words. These keywords have less competition, enabling you to rank well for them while you build your rank for the more popular keywords. Thus, they fulfil the chief role of traffic creation while you build your sites standing. Other related words should also be used. For example: If a site is dedicated to forex trading software then search engines will be expecting that other interconnected words like, ‘foreign exchange’, ‘exchange rates’ and ‘Wall street’ will also be incorporated in the site.

As a site targets extra niche related long tail keywords they consequentially climb the rankings for that niche. This is the beauty of blogs. Blogs can target limitless numbers of keywords with posts that target separate keywords. Each post is allocated an individual page which search engines index and the page ranks for the keyword targeted. Particularly when permalinks are set to use post titles.

Tip #4: Create lots of quality Links

You require two kinds of links. First: incoming links (otherwise known as backlinks), these are links on external websites that point to your site. Second: internal links that link from one page of your site to another. You should start as many internal and incoming links as possible. With blogs, internal linking is semi automatic via the ‘recent post’ widget in the sidebar or the archives.

The more backlinks and internal links you have, the more influential the search engines will view your site as and the higher your site will climb in the search results. Backlinks are the single most essential aspect of search engine ranking. Links on related websites are far greater than those on dissimilar websites however. This means if you have a site about internet marketing, you won’t want backlinks on a site about teaching cats as this link would provide very little ‘link love’ to your site. A link on another internet marketing site will be viewed as much more appropriate, and therefore grant much more link love.

Tip #5: Don’t pay for thousands of links to be created.

The last way to build up search engine rankings is not to pay services to create thousands of links to your site. While this may sound strange in view of the last tip, you need to bear in mind how these services achieve these links. In most cases they use what are known as link farms. Link farms are sites that contain thousands of links to external sites. Search engines view these as ‘bad neighbourhoods’ and sites listed chance being deindexed by the search engines altogether. This means that ALL references to your site will be removed from the search engines index. This doesn’t mean that you can’t pay for backlinks at all. Just be sure that the service used will use ethical linking procedures like those at Resources for Marketers

Following these tips will give your website a higher ranking in search engines. This will result in more traffic and lead to more cash for you.

For more information on how to get free traffic from search engines to your blog or website, please visit optimize your blog

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